Traditional Doctrine As for running an enterprise, if we are greedy for profits it leads to failure, while if we perfect products it earns popularity. With regard to management concept, the man who can be a role model will enjoy peer supports, while the man who enjoys ease will lose peer’s love and esteem

Company’s Agenda: Let product drive the industrial sector, gaining international recognition 

Enterprise value: customer first, team second, shareholder third

More Entertainment,More Fun

Enterprise mission：let products bring a healthy life for customers ,let service bring a happy life for customers

Corporate philosophy：We want to be a maker and messanger of happiness

Business philosophy: Quality and reputation first, as well as maintaining characteristics & sustainable development

Service philosophy: Service makes value

Quality philosophy: Quality makes brand

Cost philosophy：Everything is not easily won

Talents philosophy: Cultivating talents in accordance with the survival of the fittest

Learning philosophy：Persistence, flexible, promotion

Security philosophy: Security is productive forces